AE-IC Congress 2026

The X International Congress of the Spanish Association of Communication Research (AE-IC) will be held from 19 to 22 May 2026 at the Faculty of Communication of the University of Vigo (Campus CREA, Pontevedra).

Under the slogan “Communicating in uncertainty.”, The congress will bring together researchers from around the world to reflect on the role of communication in a context marked by technological transformation, disinformation, political polarization, climate change and the social and cultural changes that characterize our times.

During four days, the congress will offer plenary tables, thematic sessions, workshops and side events, The event will provide an opportunity to share scientific advances, generate academic debates and strengthen international collaboration networks. Key lines of research will be addressed, such as political communication, the organizational and corporate communication, and the technological challenges related to digital platforms, artificial intelligence and new media environments.

With the estimated participation of more than 400 specialists, this meeting consolidates itself as the most important main space for scientific exchange in communication in Spain, open also to the international academic community.

Communicating in Uncertainty

The initiative “Communicating in uncertainty.” addresses how communication -in all its fields- faces the challenge of acting in a world characterized by an uncertainty that is no longer circumstantial, but structural. This uncertainty is generated by complex crises such as health problems, global conflicts, accelerated technological changes, climate emergencies, economic instability and disinformation phenomena. In this context, communicating not only involves adapting to changing environments, but also assuming a ethical and cultural responsibility to offer meaningful, transparent and contrasted stories, capable of building meaning, social cohesion, trust and collective resilience in the face of the noise and volatility of the present.

The proposed approach explores how this uncertainty is reflected and managed from different perspectives of communication, including media, advertising, digital narratives, institutional communication, media education and academic research. The goal is to rethink communicative practices in a critical and interdisciplinary way, seeking ways to strengthen trust, generate social agency and articulate communities capable of facing the ambiguity and unpredictability of the contemporary environment.

Congress sessions

Session 1
Disinformation and polarization: global conflicts, local repercussions
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Session 2
Crisis communication: trust, leadership and social responsibility
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Session 3
Platforms, algorithms and communication technologies
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Provisional program of the Congress

Organized by

Asociación española de la investigación de la comunicación